Bunched

BUNCHED

brand identity

experience design

strategy

Bunched is a self-initiated concept for a lifestyle community built around growing and arranging. It brings people together through workshops, garden-led goods and collaborations with like-minded brands, all shaped by one idea: gathered, never rushed.

Akshita Rattha is a fine jewellery brand bringing a contemporary approach to Indian craftsmanship. For five months, I worked across its social media, creating 15-post monthly grids across static, carousel and video formats. I contributed to concept development, worked closely with the content team, and handled the design, visual direction and video editing.

Team

N/A

Role

Visual Designer

Duration

N/A

THE LOGO

The hand-drawn script of the Bunched wordmark captures the unhurried, personal feel of a note left on a garden table, its leaning strokes echoing stems bending towards the light. The icon is built from those same letterforms, drawn inward until they meet and form a butterfly, the garden’s quiet connector, moving from flower to flower and bringing it all together.

It is a symbol of coming together, just as Bunched brings people together.

THE ILLUSTRATIONS

Every illustration in Bunched is built from letters and numbers in the brand’s script typeface, arranged until they form plants: a bunch, a branch, a coil and a stamen. In motion, each one grows stroke by stroke, the way a stem does.

Nothing here was drawn. It was written.

THE BUNCH CLUB

Bunch Club is where the Bunched community meets. No two sessions are the same: each one has its own theme, its own flowers and its own interactive moment, so coming back always means something new. What stays constant is the format: a beginner-friendly table, a workbook to take home, and an unhurried gathering that turns strangers into a bunch.

Stem Study No. 04 is held in a sunlit glasshouse. A standee at the entrance asked guests to guess the day’s stems by drawing them, which turned arrival into an icebreaker and gave strangers something to talk about. The answers waited at the table, inside a workbook that introduced each flower by the role it plays in an arrangement. Guests left with an arrangement of their own and a guide to make the next one without us.