Syncin

SYNCIN

design research

system design

UI/UX

selected as top 12 and showcased at india hci

This project focuses on enhancing attendee engagement, improving vendor interactions, and streamlining the management of temporary event setups through system design and connected experiences.

Team Members

Aman Sinha
Lyric Gupta

Role

Research

Conceptualising

Branding

UI/UX

Duration

2 months

INTRODUCTION

We chose to center our efforts on lifestyle events—a sub-sector that includes music festivals, artisan markets, cultural fairs, and pop-up exhibitions. These events are distinguished by their temporary nature, diverse and often unpredictable crowds, and a strong emphasis on creating engaging experiences for attendees.

Syncin addresses the specific challenges faced by these events, such as enhancing attendee engagement, improving vendor interactions, and streamlining the management of temporary setups.

LITERATURE REVIEW

EMPATHY INTERVIEWS

SITE OBSERVATIONS

SECONDARY FINDINGS

Social Play Drives Movement

For every lifestyle event, the venue, audience, logistics and layout is unique and different, requiring adaptable solutions rather than those tailored to a single scenario.

The Problem Of Immediate Gratification

Effective crowd management is hindered by a lack of data-driven insights into crowd density, size, movement, and social variables such as purpose, age, and gender, making timely intervention difficult.

CORE STAKEHOLDERS

Attendees

Security Personnel

Organisers

Exhibitors

Venues

INSIGHTS

The lack of real-time parking updates leads to disorganized traffic flow, causing attendee frustration, congestion, and operational challenges that impact both event experience and local surroundings.

Many attendees arrive at lifestyle events without the intent to buy, leading to missed opportunities and lost sales for exhibitors. Purchases are often spontaneous, triggered by products catching attendees’ attention.

Unreliable internet at events limits attendees’ ability to engage with brands online, resulting in lost opportunities for exhibitors to build connections, drive conversions, and foster brand loyalty.

Smaller brands face challenges due to low recognition at lifestyle events, resulting in limited visibility among attendees and lost sales opportunities despite offering unique products that align with their interests.

Network disruptions force caterers and organizers to rely on prepaid cards for easier accounting and analytics. However, leftover balances on these cards are non-refundable, contributing to attendee dissatisfaction.

Organizers struggle to coordinate tasks due to lack of role-based access, resulting in information overload or incomplete visibility, which makes it harder to prioritize immediate issues.

THE PROCESS

Framed the How Might We Statement:

How might we design an integrated event management system to ensure an engaging and seamless attendee experience whilst boosting exhibitor sales and optimizing operational efficiency, all while ensuring event safety?

Productisation Statement

Creating an integrated event management system that offers a seamless experience by delivering convenience to attendees, actionable lead generation for exhibitors and streamlined operations for organizers. By combining real time insights, we need to maximize satisfaction for each stakeholder

Productisation Statement

Assigned Values

Other than Twisters, there are barely any games promoting physical play.

System Site Map and Task Flows

System Site Map & Task Flows

They clarified essential touch points, identified necessary interaction nodes, and revealed key emotional states of the user.

System Site Map and Task Flows

They clarified essential touch points, identified necessary interaction nodes, and revealed key emotional states of the user.

Information Architecture

It helped organize content logically, ensuring intuitive navigation and clarity. It laid the foundation for a user-centered structure by aligning user goals with system functionality and flow.

Prototyping

Prototyping

Tech Plan // Proof of Technology

Tech Plan & Proof of Technology

This step gave the solution extra credibility. Using different softwares and sensors, a working MVP was made and presented.

SYSTEM ARCHITECTURE

THE NODES

Node 1: Parking management and availability

Platform Design:  

The Syncin app serves as the central platform for managing parking reservations and availability. Attendees can reserve their parking spots in advance, seamlessly integrating this data into a QR code for easy entry. This system ensures that parking information is accessible to both attendees and organizers, providing real-time insights into the parking situation.

Node 2: Curate

Platform Design:  

The Syncin app introduces the Curate feature to enhance the attendee experience by helping them discover stalls that align with their preferences. Using a dating app-inspired interface, users can swipe on products to express their interests. This data feeds into a machine learning algorithm that matches attendees with relevant stalls, making their event journey more enjoyable and efficient

Node 3: Amplify

Platform Design:  

The Amplify feature within the Syncin app is designed to enhance the visibility of smaller brands at lifestyle events. By leveraging RFID technology to track foot traffic and purchase activity, the app identifies stalls that require support and connects attendees with niche brands, fostering a sense of community and engagement.

Ranking Calculation:  

Identify the bottom 20% of exhibitors based on footfall.
Among these exhibitors, rank them based on their amp counts (purchases made at each stall).
Create a scoring system that combines low footfall with high amp counts, incentivizing engagement for stalls that have low visibility but high purchase activity.
For example: Score = (1 / Footfall Count) * Amp Count (Higher scores indicate more effective stalls relative to their low foot traffic).

Node 4: Payments

Platform Design:  

The Payments feature on the Syncin app is designed to streamline transactions at lifestyle events, addressing network issues and the shortcomings of prepaid card systems. By leveraging NFC technology, USSD services, and the *99# framework, the app ensures that attendees can make fast, seamless payments even in areas with poor internet connectivity.

Node 5: Organizers Dashboard

The Organizers Dashboard is the central hub for event management on the Syncin platform, offering powerful tools for real-time decision-making and operations. It enhances efficiency by providing a tailored experience to different team members, automating key tasks, and integrating event data into one unified platform.

Node 6: Security Management and Crowd Control

Platform Design:

The Syncin app provides a centralized platform for real-time crowd management at events, using RFID technology to track attendee movements, manage access control, and monitor crowd density. This data is displayed on a dashboard for both organizers and security supervisors, enabling quick responses to overcrowding and potential safety concerns.